In the world of sustainable and eco-friendly cosmetics, Lamazuna stands out as a pioneer. Founded in 2010, the brand offers 100% natural, vegan, and environmentally friendly solid cosmetics. From reusable makeup remover wipes to solid shampoos and facial cleansers, Lamazuna's product line is as diverse as it is eco-conscious. With a strong commitment to zero waste and sustainability, Lamazuna has made significant strides in the beauty industry.

About Lamazuna

With a team of 30 dedicated employees, Lamazuna offers over 100 products designed to promote sustainable skincare habits. The brand's vibrant and original cosmetics have won the hearts of eco-conscious consumers in various markets.

Why Differs?

The company faced a significant challenge: increasing the turnover of their website. In a competitive market, even the most innovative brands need a strategic approach to boost online sales and stay ahead.

To tackle this challenge, Lamazuna turned to Differs - our solution designed to enhance online sales performance - and the results were impressive. "With Differs, we saw a 33% increase in volume and a 4% increase in revenue. More importantly, we gained valuable insights into the elasticity of our products," explains Raphaelle, the CMO.

Differs provided Lamazuna with critical insights into their discount policies, helping them understand key points and mistakes they had been making. This newfound understanding allowed Lamazuna to refine their strategies and optimize their discount offerings effectively.

What stands out the most about Differs for Lamazuna is our availability, reactivity, and helpfulness during the setup and throughout the usage of our software. 

Differs in three words

Efficiency, easiness, and smile—these are the three words that Raphaelle uses to describe Differs. The platform's user-friendly interface and effective solutions have made a significant impact on Lamazuna's online sales strategy.